What is landing page?
Landing pages are websites or web pages that are used specifically to focus on a single value proposition, or offer, for generating a sale for a specific product or service and/or capturing lead information for future marketing efforts.
Why are landing pages important?
As a resource for focused marketing efforts, landing pages are necessary for all marketers wanting to promote a single product or generate leads using the Internet. If you are planning on offering a product such as an ebook, audio CD, DVD or a service such as a training seminar or monthly newsletter, you will want to develop a landing page system.
A landing page is sometimes referred to as an offer page, sales page, or squeeze page. This can become confusing for people who are new to landing pages. An offer page is a generic term that is interchangeable with landing page. They both refer to a page that is focused on a single offer or value proposition regardless of whether you are selling a product or service or using the page to generate leads. A sales page is a page that if focused on selling a product or service whereas a squeeze page is used to refer to a web page whose only purpose is to capture information from the prospect with an opt-in form. Squeeze pages usually provide the prospect with something free in exchange for personal information for future marketing efforts. A free report, ebook, or white paper is the most common offer for generating leads.
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